Dirndl Dresses: Lena Hoschek
© Lena Hoschek

Dirndl Dresses: Where To Buy Dirndls In Vienna

Best Shops For Buying A Dirndl In Vienna

Definitely, our dirndl dresses represent some of Central Europe’s most feminine garments. With a variety of traditional and contemporary styles around, you can choose from old fashioned to classic, stylish, historic, retro, sexy, to superkitsch. To help you shop for the best dirndls and Austrian folkwear in Vienna, take this list of addresses with you when on the go.

What Makes A Dirndl?

Essentially, a dirndl is a bodice dress, consisting of a wide skirt, a colourful apron, a bodice and a short or long sleeved white or chequered blouse. Because certain dirndls characterise specific Austrian regions, there are dozens of dirndl varieties. Not to speak of contemporary ranges. In Austria, the most traditional dirndl varieties are the Montafoner Dirndl, the Lutzmannsburger festive dirndl, the Gailtaler dirndl, the Wachauer dirndl, and the Bregenzerwald dirndl.

Traditionally the skirt is ankle long for festive dirndls and knee high for every day versions. In the past years, traditional dirndl makers have been targeting 20 and 30 somethings with new interpretations, such as the mini-dirndl. All in all, the dirndl ranges between classic, retro, ethnic, and lascivious, which I think makes it so long-lived.

Luckily you won’t need ‘Sound of Music’ fan communities to air your dirndl on your hometurf. Instead, go for a contemporary or a really simple traditional model. In fact, the best contemporary dirndls have a fashionable Fifties retro look. Watch out for dirndl dresses with a detachable apron.

Other non-Austrian owners of dirndl dresses: Marlene Dietrich, Elisabeth Taylor, Princess Caroline of Monaco, and Katie Perry.

How Much Does A Dirndl Cost?

In quality Austrian folkwear shops a dirndl dress usually costs from EUR 500 to EUR 1,600.

Best Dirndl Shops In Vienna

The most original dirndl dresses, whether traditional or modern, are made and sold by a couple of traditional Austrian family businesses who specialise in Austrian folkloric wear. The list below represents a mix of my personal favourites with popular local brands. Most of the shops also offer children’s dirndls.


Dirndl Dresses: Goessl, Austria
Foto: Goessl

Great craftsmanship, attention to detail, fine materials, original cuts: Gössl is the best address if you are passionate about authenticity and the history of things. I own a Gössl dirndl in silk and a traditional jacket made from fine felt and treasure them for their fine fabrics, great cuts, embroidery and authentic styles. Gössl products are not cheap but usually last for decades.
Gössl is a Salzburg based second generation family business.

The stunning baroque headquarters just south of the city of Salzburg include the flagship store, a tailor shop for customisations, a museum of Austrian folk dress, a restaurant and cafe. Other shops are spread throughout Austria, including a Goessl shop in Vienna, and Germany.

Address: Weihburggasse 5, 1010 Vienna

Opening Hours: Monday to Saturday, 10.00 am to 7.00 pm; 

Tostmann Trachten

Tostmann dirndl dresses are classics, and quite popular with traditional well off Viennese. Owner and local celebrity Gexi Tostmann has been Austria’s showcase dirndl ambassador and guard of traditional styles for decades. She is reported to personally own 365 dirndls, one for each day of the year. The first dirndl dresses originated from the Salzkammergut region in Salzburg, where the business was set up.

Like most dirndl stores, Tostmann offers dirndls for everyday wear, festive dirndls and dirndls for girls. The local stores let you mix and match different blouses with different aprons, creating just the dirndl you like.

Address: Schottengasse 3/3A, 1010 Vienna

Opening Hours: Monday to Friday 11.00 am to 6.00 pm; Saturday 11.00 am to 3.00 pm


Mothwurf store in ViennaUnlike Gössl or Tostmann dirndls Mothwurf dirndl dresses have a strong contemporary touch. Typically for the brand, their dirndls deliberately break with Austrian folk tradition and most of them merely quote traditional folk wear. Because of this, and occasional inspirations from other world cultures, makes them very wearable outside ‘dirndl land’.

The quite young company originates from Styria (South Eastern Austria) and was established in 1988. Apart from Mothwurf’s elegant store in Herrengasse there are shops in Graz and in Vienna’s shopping mall Ringstrassen Gallerien.

Address: Herrengasse 19, A-1010 Vienna

Opening Hours: Monday to Thursday 11.00 am to 7.00 pm; Friday 10.00 am to 7.00 pm; Saturday 10.00 am to 6.00 pm;

Lanz Trachten

The almost 100-year-old company originates from Salzburg and has been pivotal in taking the dirndl from its rural Austrian origins into the world. Essentially, Lanz dirndls represent some of the finest quality folkwear you will find in Vienna. Whether dirndls or men’s Styrian and Salzburg suits and jackets, the pieces breathe traditional elegance. As for the dirndl dresses, they boast feminine colours and shapes.  Apart from seasonal collections for summer and winter, Lanz also stocks an exceptional collection of festive silk dirndls in vibrant colours. In the children’s section, ‘girlie’ girls find irresistibly cute dirndls in bright colours, with puffy sleeves and neat aprons.

Address: Kärntner Strasse 10, A-1010 Vienna

Opening Hours: Monday to Friday 10.00 am to 6.30 pm

Lena Hoschek

Dirndl Dresses: Lena HoschekIf you like feminine retro style fashion you will love Lena Hoschek dirndls.  Not least because of her fresh approach to Austrian folkloric wear Lena turned into a celebrated Austrian fashion designer.

Essentially, Lena mixes her passions for traditional craftsmanship and nostalgic patterns, fine fabrics and for the 40ies and 50ies into contemporary dirndl dresses with a twist. Among the classical dirndl collection, you will find rare traditional cuts among the classical dirndl dresses, for example the buttoned high-necked dirndl dress. To complement the dirndls, choose from a good selection of excellently designed dirndl blouses.

Among Hoschek’s clients are local as well as international celebrities such as Katie Perry and Charlotte Roche.

Address: Goldschmiedgasse 7A, 1010 Vienna

Opening Hours: Monday to Thursday 9.00 am to 6.00 pm;  Friday 9.00 am to 4.00 pm

Original Salzburger Trachtenoutlet

The outlet concept of Original Salzburger Trachtenoutlet focuses on dirndl dresses at high street prices or less. I have been to the Viennese store several times and found the quality of the materials and sewings good. There are loads of original style dirndls from different regions in Lower Austria. The Trachtenoutlet’s unique selling point, is however, fun and cheeky Austrian folkloric gear. Dirndl dresses go mini and can come in strong colour combinations and unusual patterns. The shop’s quirky dirndl accessories, such as scarves, handbags and hats, are worth a try.

Address: Weihburggasse 8 (almost opposite Gössl), A-1070 Vienna

Opening Hours: Monday to Friday 10.00 am to 6.00 pm; Saturday 10.00 am to 5.00 pm

Naschmarkt Flea Market

Cheap and cheerful Naschmarkt in Vienna is an alternative if you are after inexpensive dirndls. There are a few sellers who stock a good selection of children’s dirndls for approximately EUR 30. If you are lucky, you can get vintage dirndls at Naschmarkt’s flea market.


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