Vienna isn’t just a city of imperial palaces and classical music; it’s also a shopping haven offering everything from luxury brands to everyday items and quirky finds. Whether you're seeking high fashion, affordable bargains, or unique souvenirs, knowing which shopping center vienna to visit helps. Here’s a guide to shopping in Vienna and the best shopping centers in the city..
1. Wien Mitte The Mall
Known for its sleek design, Wien Mitte boasts 60 shops spread across 30,000 square meters. Apart from shopping, it offers diverse dining options, from quick bites to sit-down restaurants. Located at the junction of City Airport Train and major Vienna metro lines, the mall is a hotspot for foodies and fashion enthusiasts.
Location: Landstraßer Hauptstraße 1b, 1030 Wien, Austria
Opening Hours: Monday–Friday 9 am–8 pm, Saturday 9 am–6 pm (closed on Sundays)
2. MILLENNIUM City
Millennium City is a large mixed-use urban development complex in Vienna's 20th district (Brigittenau), situated along the Danube River. Unlike the historic city center's traditional architecture, Millennium City represents modern Vienna with its contemporary design and high-rise architecture. It functions as an important suburban shopping and business center, offering an alternative to the inner city's shopping districts.
A “town within a town,” MILLENNIUM City combines shopping, dining, and entertainment under one roof. It features a movie theater, indoor climbing garden, and freestyle park, making it a family-friendly destination.
The Millennium Tower, at 171 meters (561 feet), was once Vienna's tallest building and remains one of its most distinctive modern landmarks. The shopping center spans multiple floors and houses numerous retail stores, restaurants, cafes, and a multiplex cinema.
The complex is well-connected to Vienna's public transport network, with direct access to the U6 metro line at Handelskai station. It serves as both a commercial hub and a significant landmark in northern Vienna, particularly popular among residents of the surrounding districts.
Location: Handelskai 94-96, 1200 Wien, Austria
Opening Hours: Monday–Friday 9 am–8 pm, Saturday 9 am–6 pm (closed on Sundays)
3. Lugner City GmbH
JLugner City, in Vienna’s 15th district, offers a shopping experience with a twist, blending popular brands like H&M and Subway with unique events at its central plaza, from Christmas markets to bodybuilding contests. Known for its former annual Mister Lugner Guest Reveal at the in-house cinema, tied to Vienna’s Opera Ball, the mall caters to all budgets. With shopping, dining, medical services, and parking, it’s the best shopping spot.
Location: Gablenzgasse 11, 1150 Wien, Austria
Opening Hours: Monday- Friday 9 AM – 9 PM, Saturday 9 AM – 6 PM (closed on Sundays)
4. Donau Zentrum
Shopping Mall Vienna. As the largest shopping centre, Donau Zentrum features over 260 shops offering clothing, accessories, and lifestyle products. With international brands and unique local stores, this mall offers a diverse shopping experience that caters to both global trends and local charm. It’s easily accessible via the Kagran metro station and is located across the Danube from the city center.
Location: Wagramerstraße. 94, 1220 Wien, Austria
Opening Hours: Monday–Friday 9 am–8 pm, Saturday 9 am–6 pm (closed on Sundays)
5. Stadion Center
The Stadion Center is a shopping mall located in Vienna's 2nd district (Leopoldstadt), situated next to the Ernst-Happel Stadium and the Prater. It opened in 2007 and is directly connected to the U2 subway station "Stadion."
The mall spans multiple floors and houses various retail stores, restaurants, cafés, and service providers. Its location near the stadium makes it a convenient shopping destination for visitors attending sports events or concerts at the Ernst-Happel Stadium.
Its two-story design makes it easy to navigate, and it’s just steps from the Stadion metro station.
Location: Olympiapl. 2, 1020 Wien, Austria
Opening Hours: Monday–Wednesday 9 am–7 pm, Thursday–Friday 9 am–8 pm, Saturday 9 am–6 pm (closed on Sundays)
6. Bahnhofcity Wien Hauptbahnhof
Integrated into Vienna’s Central Station, this shopping center vienna is perfect for on-the-go purchases. With a mix of well-known brands and unique local offerings, BahnhofCity caters to both everyday needs and fashionistas.
Location: Am Hbf 1, 1100 Wien, Austria
Opening Hours: Monday–Friday 9 am–9 pm, Saturday 9 am–6 pm (closed on Sundays)
7. Columbus Center
Columbus Center is a prominent office and commercial complex located in the multicultural 10th district of Vienna, known as Favoriten. Situated near the Keplerplatz and U1 metro Reumannplatz areas, this smaller shopping mall Vienna focuses on essentials at reasonable prices. Its relaxed atmosphere and variety of stores make it ideal for a straightforward shopping trip.
Location: Columbus Pl. 7/8, 1100 Wien, Austria
Opening Hours: Monday–Friday 9 am–7 pm, Saturday 9 am–6 pm (closed on Sundays)
8. Ringstraßen Galerien
Combining old-world charm with modern architecture, this Vienna mall close to the Vienna State Opera is a must-visit for high-end shoppers. Brands like Prada and Rolex are housed here, along with diverse dining options including sushi and tapas bars.
Location: Kärntner Ring 5-7, 1010 Wien, Austria
Opening Hours: Monday–Friday 10 am–7 pm, Saturday 10 am–6 pm (closed on Sundays)
9. Goldenes Quartier Wien (Golden Quarter)
The Goldenes Quartier (Golden Quarter) is a luxury shopping district in Vienna's historic first district, located between Tuchlauben, Bognergasse, and Am Hof. It opened in 2012 as part of a renovation project of the former Länderbank building complex. The mall features high-end international luxury brands like Louis Vuitton, Chanel, Saint Laurent, Prada, and other premium retailers. The development also includes upscale office spaces and luxury apartments.
The architecture blends historic Viennese buildings with modern design elements, maintaining the area's historic character while creating a contemporary luxury shopping experience. The Goldenes Quartier is considered one of Vienna's most exclusive shopping destinations, catering to both locals and international tourists seeking luxury goods.
My tip: Most of the brands represented at Goldenes Quartier can be purchased at outlet prices at a local designer outlet center.
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10. Auhof Center
This mall in the Western part of Vienna blends bargain hunting with luxury shopping in Vienna. Auhofcenter in Vienna’s 14th district (Penzing) is a comprehensive shopping mall offering a broad range of retail stores, dining options, and entertainment facilities like a cinema. Its location in the western part of Vienna makes it especially convenient for residents of nearby neighborhoods, but it also draws visitors from other parts of the city due to its accessibility and variety. Whether you're shopping for fashion, electronics, or home goods, or simply looking to enjoy a meal or movie, Auhofcenter is a popular and convenient spot in Vienna.
Location: Albert-Schweitzer-Gasse 6, 1140 Wien, Austria
Opening Hours: Monday–Friday 9 am–8 pm, Saturday 9 am–6 pm (closed on Sundays)
11. Department Stores in Vienna
Vienna is home to a selection of elegant department stores where luxury meets convenience, all while offering a unique shopping atmosphere. Here are some standout spots for those seeking premium goods or a leisurely shopping experience in iconic settings:
1. Kaufhaus Gerngross
Kaufhaus Gerngross is a traditional department store known for its excellent selection of fashion, cosmetics, and more. This popular department store is located on Vienna’s largest shopping mile, offering everything from trendy fashion to electronics and lifestyle goods. While my Viennese grandmother already loved to shop there Gerngross has definitely updated its location and offer since. With seven sales levels and an inviting ambience, Gerngross provides a comprehensive shopping experience with a wide variety of stores under one roof. The supermarket and two-story electronics store add to the convenience, making it a must-visit for anyone in search of variety.
- Location: Mariahilfer Str. 42-48, 1070 Wien, Austria
- Opening Hours: Monday–Saturday 9:30 am–7:00 pm (Sunday closed)
2. Kaufhaus Steffl
Kaufhaus Steffl is another iconic shopping destination offering nine floors of premium fashion, beauty products, and tech. From designer labels to the latest in fashion, Steffl’s vast selection is sure to impress. A standout feature is the rooftop Sky Café, where you can unwind with a drink and enjoy a panoramic view of Vienna.
If you like top designer brands at lower prices consider visiting a local designer outlet center.
- Location: Kärntner Str. 19 (5 numbers from Swarovski Kristallwelten and Shop), 1010 Wien, Austria
- Opening Hours: Monday–Friday 10 am–8 pm, Saturday 10 am–6 pm (closed on Sundays)
3. Manufactum
Set in a historical building near Am Hof Square, this shopping center vienna offers a curated selection of clothing, home textiles, kitchenware, and more. The preserved cast-iron columns and panoramic windows add to the shopping experience.
- Location: Am Hof 3–4, 1010 Wien, Austria
- Opening Hours: Monday–Friday 10 am–7 pm, Saturday 10 am–6 pm
Whether you're looking for high-end fashion, home goods, or unique gifts, a Vienna mall can offer a pleasant shopping experience. Enjoy your shopping in Vienna and exploring these iconic stores where modern design and traditional charm come together. or more tips and insights into Vienna’s shopping scene, check out the following resources:
- Trip Resources: Vienna Food, Drink, and Shopping
- Inner City Transport and Discount Card
- Culture and Shopping in Vienna
- Austria Fashion and Shopping Guide
Plan your perfect shopping day and make the most of what Vienna has to offer!
